Feeling

José María Navarro-Rubio y Josep Tàpies muestran los pasos para lograr un consejo de administración eficaz en las empresas familiares.

A radical new leadership strategy to transform business as we know it—from a dream team of INSEAD professors and mega-bestselling author Ram Charan The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came—in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change? The authors of The Phoenix Encounter Method don’t advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground—throwing...

Is your email your to-do list? Is it really keeping you organized? Technology CAN increase your productivity, if you use best practices for email. Bestselling author Laura Stack, The Productivity Pro, will guide you through the 12 Best Practices for Handling Email so that your inbox becomes your friend. With these strategies, you’ll learn to: • Use the ''Move To Folder'' feature in email; • File email quickly and efficiently; • Use signatures as time savers; • Create email polls to quickly gain consensus; • Avoid responding to email as it comes in; and • Follow proper email...

El consumidor ya puede ser abordado en su kilómetro cero. Directamente, sobre todo de forma internáutica. Co-crear con él. Construir conjuntamente la propuesta de valor. Ajustarla al precio que desea pagar en cada momento, al canal y al tiempo. Este es la gran revolución del marketing interactivo y social que ya resulta posible ahora frente a otros enfoques más indirectos del pasado. Tal lo concebimos en esta obra. Se trata de identificar primero el entorno del cliente y de sus redes. Y para desarrollar la relación con él, tejer posteriormente la propuesta estratégica y la operativa....