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This rich textbook provides a comprehensive introduction to the principal concepts and thematic areas of Spanish pragmatics. It is aimed at advanced students of Spanishâ€”upper-level undergraduates and beginning graduate studentsâ€”who need to hone their language skills for contextually sensitive use of the language. Written entirely in Spanish, with Spanish examples, this volume introduces basic pragmatics, methods of analysis, and new thematic areas such as language and the press and globalization. Theoretical explanations combine with practical exercises in each chapter to help students master the subtleties of language use.