Didáctica del taller del diseño

La vidriera es un eslabón esencial en el proceso de ventas. La vidriera contiene el concepto de marca. El diseñador de vidrieras debe estar al tanto de cómo se construye una identidad de marca, como "vender una marca". El profesional debe estudiar y accionar con su diseño sobre la vidriera como soporte de comunicación de la marca, como herramienta de venta. Una buena vidriera posee una definición de target. Sabe a quién apunta concretamente. El "cómo" será la personalidad de la marca, el moldeado tridimensional será luego la bajada de una idea al espacio tangible dispuesto para la...

This series is the best reference available for information on today's leading architects, and presents their work in an affordable and thoroughly illustrated format. Each book begins with an overview of the architect's style and accomplishments written by a leading architecture critic. Then, approximately twenty noteworthy works and projects are discussed by the architect and presented in detail with site plans, drawings, and black-and-white photographs.

The only city in the world to span two continents, Istanbul blends European and Asian influences with great style. Home to one of the world's most distinctive cuisines, dining here is an experience to be savored. This compendium showcases the trendiest dining establishments, sure to please even the most sophisticated of sensibilities. With elegant interiors and audacious selections of Turkish and international dishes, Istanbul is home to a dynamic dining scene where you?re sure to be dazzled. This invaluable overview to what's happening in Istanbul's dining scene is interspersed with a...

Features a selection examining houses that have broken away from the past and that define today's innovation and tomorrow's classicism. The book does not aim to convert these houses into prototypes to follow; they are included because they reflect the peculiarities of their era, sites and owners.